VMPL
New Delhi [India], August 8: FlowerAura, a leading name in online gifting, proudly announces the launch of its most comprehensive Rakhi collection to date. This year, FlowerAura offers an array of intricately designed Rakhis that perfectly blend traditional values with contemporary aesthetics. With this stunning collection, siblings can celebrate the bond of love and protection in the most heartfelt way, no matter the distance.
Months before the festival, FlowerAura’s design team undergoes an intense planning phase. The team of designers and merchandisers conducts extensive research over several months, thoroughly analysing popular trends, design intricacies, colour palettes, materials, and various other elements. Their efforts ensure that each Rakhi resonates with both traditional values and contemporary aesthetics, making FlowerAura the ideal destination to buy rakhi online.
The process starts with the careful selection of skilled artisans from all over India, ensuring a variety of cultural artistry. Many artisans, often working with their families, bring traditional skills and detailed craftsmanship to life. From the lively streets of Kolkata, where Zari and bead Rakhis are made, to the royal workshops of Rajasthan and Gujarat, known for their beautiful Meenakari Rakhis. These pieces are known for their hand-painted designs, each adding a unique touch of artistry and emotional depth. Handwoven threads and semi-precious stones from across India are used, making each Rakhi special. These finely crafted Rakhis are more than just accessories; they are treasured symbols of the sibling bond. Meanwhile, Mumbai’s modern artisans add contemporary styles, blending tradition with modernity.
“Our 2024 Rakhi collection embodies the essence of Raksha Bandhan with a perfect combination of tradition and innovation. We aim to cater to every sibling, whether they prefer a classic Rakhi or a trendy, modern design,” said Shrey Sehgal, CEO of FlowerAura. “Our seamless international delivery ensures that no matter where your sibling is, a piece of your love reaches them on this special day.”
For siblings separated by borders, they can easily send rakhi to the USA, UK, Canada, Australia, and 30+ countries without any custom duty. This service ensures that the sacred thread of Rakhi reaches every corner of the world, bringing siblings closer despite the distance. Customers can also choose from a wide range of Rakhi gift hampers, including sweets, chocolates, dry fruits, and personalised gifts, making the celebration even more special.
With FlowerAura’s user-friendly website and efficient delivery services, customers can easily browse and select their favourite Rakhis and gifts, ensuring a hassle-free shopping experience. This Raksha Bandhan, FlowerAura promises to make every celebration memorable with its exquisite collection and unmatched service.
You can explore their collection at www.floweraura.com
FlowerAura is a premier online gifting platform delivering Rakhi, flowers, cakes, gifts, and hampers to over 800+ cities in India and 30+ countries worldwide. With an extensive network of fulfilment centres, channel stores, and 75+ dark stores, FlowerAura ensures extraordinary celebrations. Accessible through its website, mobile app, retail stores, and popular e-commerce platforms, FlowerAura boasts a customer base of over 10 million, promising to exceed customer expectations with a vast collection of gifts.
Media Contact :
Suman Patra
suman.patra@FlowerAura.com
+91 96500 62220
Head – Product and Marketing
FA Gifts Pvt. Ltd.
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